Cayman has welcomed more than 1.3 million tourists to date this year. Compared to the same period last year, Cayman saw almost 215,000 more visitors, a 20 percent increase. Lucrative stay-over tourists rose by almost 16 percent this year.
The latest figures released by the Cayman Islands Department of Tourism come on the heels of June’s record-breaking achievement as the best June on record for stayover tourists, marking the 15th consecutive month of growth in arrivals.
This exciting news comes as Pink Duck Publishing gears up to launch two new publications geared towards Cayman’s tourists, The Cayman Book and Your Cayman.
The Cayman Book is a high-end luxury lifestyle magazine designed for Cayman’s discerning travellers, while Your Cayman is a nifty-sized tote-anywhere book aimed at both tourists and residents. Both publications will come out in November this year, setting a new benchmark for publishing in Cayman.
“It’s fabulous news that Cayman’s tourism numbers continue to grow,” Kathryn Willman, creator of opportunities and Pink Duck Publishing founder, said. “This increase in numbers demonstrates the need for sophisticated and well executed publications to help visitors discover the very best that Cayman has to offer.”
She added: “By advertising in one of our publications we can help businesses reach the millions of tourists that visit Cayman each year. We are inviting those interested in advertising in one of our world-class publications to reserve their spot now.”
Moses Kirkconnell, deputy premier and minister of tourism, said that the growth in visitor numbers was due in part to applying the right marketing strategies. “The Cayman Islands tourism industry has maintained impressive, oftentimes, double-digit increases for a sustained period,”
Mr. Kirkconnell said. “Preliminary estimates from the Department of Tourism indicate that between January and May 2018, visitor spending from cruise and stayover arrivals contributed $325 million to the national coffers – an increase of $45 million compared to the same period last year - and this is expected to further increase through June.”
Arrivals from the U.S. in June were up 13.89 percent and were driven by growth in the Midwest and Southwest regions, which saw 23.67 and 21.56 percent growth respectively. The Northeast saw an increase of 6.59 percent, while the Southeast and West Coast saw an increase of 9.82 percent and 1.61 percent respectively. Canada saw its 12th consecutive month of growth with an increase of 20.36 percent.
“It is extremely encouraging to see growth in visitation for the first half of the year at a speed we have not seen since 2004,” Rosa Harris, director of tourism, said.
“As a Department, we are always looking for new, innovative ways to drive visitation while staying true to our commitment to creating sustainable tourism policies for the benefit of our people. Through continued engagement with local stakeholders and the wider community, I am optimistic that together we can create a National Tourism Plan that provides a blueprint for further successes.”